Veille Textile

Denim Project, a new Danish denim label is aiming to ‘save’ 70 million litres of fresh water over the next two months as part of a plan to drive innovation in the ‘resource intensive’ industry. According to Denim Project 15 per cent of cotton is wasted every year during the manufacturing process, wasting enough material to produce three t-shirts for each person on the planet. Cotton crop is very water intensive, and the waste cotton equals to 38.5 billion litres of fresh water, which could provide…