Veille Textile

7 For All Mankind Introduces FOOLPROOF Denim

7 For All Mankind prides itself on denim innovation, particularly when it comes to fit, fabric and finish. The brand is now launching FOOLPROOF, the first jean of its kind -- a jean that won’t change shape, regardless of daily wash or wear. FOOLPROOF denim has real value. Practical. Undeniable. Utmost Reliable. and represents the brand’s biggest launch since Luxe Performance and is meticulously designed with the everyday guy’s lifestyle in mind. The brand changed the game of denim with Luxe Performance…


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